We have a new name, but our mission remains the same

We are proud to announce that WeESG has now become Redefine, a name that reflects who we are, what we do, and our role in supporting the global financial services sector to successfully navigate the market risks and opportunities they face. The world is demanding that financial institutions rapidly transition and reflect a world demanding more proactive and agile responses to environmental, social, and governance challenges.

This change recognises that our name must reflect where we are, and where our clients are headed. When WeESG was founded, ESG was a defining concept at the heart of the financial services sector. Today, sustainability risk analysis is established as business as usual for most financial institutions. The conversation around sustainable finance has matured, and so have the demands placed on institutions trying to navigate it. Our clients are operating in a world of extraordinary complexity and opportunity, and our new name, Redefine, reflects where they are headed.

At Redefine, we have also never just been about ESG. We have always supported our clients across every dimension of sustainable finance, from developing technical skills to helping them understand their impact, to directly supporting them with institutional change and strategy. We help clients adapt to new operating environments and successfully embed sustainability right across their value chains.

Redefine reflects this bolder ambition. It speaks to what our clients do every day: redefining how their institutions assess risk, building capability, and creating long-term value. And it speaks to what we do to support them in that journey.

If you’re ready to redefine how your institution approaches sustainable finance, we’d love to hear from you.

Written by Redefine’s Chief Growth Officer and Co-Founder, Dr. Tom Herbstein